Skincare Guide. Actives
Our beauty routine can be conditionally divided into two parts:
- Basic care (cleansing, pH balancing, hydration, sun protection)
- Targeted active skincare — products containing ingredients with pronounced dermatological or pharmacological effects: from exfoliation to collagen stimulation. These actives address specific concerns and make your routine goal-oriented (wrinkles, acne, pigmentation, etc.).
This guide focuses specifically on products with actives — the second step of your skincare routine.
INSIDE THE GUIDE you’ll find curated product selections for Russia, Europe, and iHerb:
- AHA, BHA, PHA acids and acid toners
- Serums with actives:
Hyaluronic acid, niacinamide, vitamin C, retinol, bakuchiol, PDRN, antioxidants, azelaic acid, peptides, ectoin, CBD, probiotics and more
- Bonus: a curated selection of face masks
- Bonus: a clear breakdown of key actives — what to look for, how to choose them, and most importantly, how to combine actives correctly
